The more people find you; the more your brand awareness will increase. One of the best ways of increasing your brand awareness is getting listed on Google local. According to bright local survey, 97% of the people read online for brand information, especially local businesses.
Billions of people around the world use Google for information search, and therefore, Local businesses are often looking to reach customers using this search engine. However, they often forget to invest time and money to improve their local rankings. Local search ranking is when people looking for information on search engines are able to find your brand.
1. Using Images
A great way to get listed high on Google’s local search ranking is by using high-quality images. According to a recent study, businesses that use images on their website, blogs, and other postings get 42% more traffic and request of driving directions from Google. They also get 35% more click-through on websites.
2. Social Media
Social media platforms are often listed higher on the search engine. That is why people make brand pages on platforms like Facebook, so that their target customers can easily find them. Some of the other notable social media platforms that can improve your local search rankings are Twitter, LinkedIn, YouTube, and Instagram.
3. Power of Data
Not many business owners know, but Google favours brands that offer the most relevant and complete information. If your website offers content stuffed with keywords, it will automatically be disregarded by Google’s latest algorithm. Make sure the information you enter on the website or any other blogposts is relevant and useful enough to earn the visitor’s click. Provide information like physical address, phone number, attributes, product category, etc. and keep updating the information as your business changes.
4. Be Responsive
This is another key criteria that most business owners tend to overlook. Google keeps a close eye on brands that focus actively on keeping their customers engaged and respond promptly. This shows that the brand or the website values the customers’ feedback and opinions and acknowledges their presence. Not only will this increase your brand awareness but also its visibility and generate more click-throughs.
Bottom Line
Google works as a friend to many business owners. Whenever people search online for information, it shows a map of places where they can get served. Every business serves a different purpose, which is defined by the keywords used in the online content. In order to get high-listed on the search engines, we recommend working on SERP and SEO tactics. We hope the article helped you, and now you have a better idea on how to get listed on Google Local.
