Like it or not, automation is being used to automate almost everything possible to make the lives of marketers and customers easier. Without automation, the majority of the services will experience more delays and lags, resulting in poor customer experience.
Similarly, consumers also prefer every service at their disposal to be quick and responsive. They don’t want to fill out forms and wait for even a minute to get the job done. That’s where chatbots come into play.
What Is A Chatbot?
Have you ever visited a website and seen a chat pop-up in front of you? You are greeted properly and asked if you need anything. That’s Chatbot.
A chatbot is programmed to mimic human behaviour and interact with the website visitor in a conversational manner. Almost all websites nowadays use chatbots to respond to every question or query asked by the visitor. According to a 2016 research by Marketsandmarkets, the chatbot market is worth over £540 million, and they estimate it to grow at a rate of 35.2% over the period 2016 to 2022.
Benefits of Using Chatbots
1. Smooth Website Journey
Chatbots help consumers get from point A to point B smoothly and quickly without ever making them feel left behind. The chatbot works like a guide that allows customers to make their way in and out of the website with the key information. Think of them as website assistants.
2. Lead Capture
Another key benefit of using a chatbot is that it helps generate leads. The chatbot allows the marketer or a customer representation to select a few questions and place them in a sequence and work out exactly what the visitor is looking for.
3. Zero Waiting-Time
Do you know? A 10 seconds delay in playing of a video online makes 50% of the viewers to abandon the site or just close the video. Imagine losing 50% of your customers just because you could respond on time. That’s not acceptable, no matter which industry you serve. Chatbots keep your clients engaged till you are ready to take charge and address their queries in a more personalised and responsive manner.
4. Target a Wider Audience
With some of the notable messaging platforms including Skype, Slack, Telegram, and Facebook Messaging, giving their consent and resources to the chatbot developers and businesses, it has made things easier for several brands to target a wider audience. These aforementioned platforms have already had success in terms of user-base support. Combined with a chatbot, they can now reach the audience beyond their extent.
Bottom Line
Chatbots allow organisations to gather information about their customers and their issues easily and ahead of time. As a business owner, you can also recognise patterns in their behaviour using this technology. Don’t give your customers an excuse to find a substitute. Integrate chatbot, help them engage with your brand, and let the friendly chatbot makes the first move.